Activist Policy Statement

4.2 SECOND DOMAIN: SUSTAINABILITY

Sustainability is our second-priority domain, which guides our work when consulting clients and developing our own business enterprises. As marketing communication experts, we oppose greenwashing practices in big corporate environments, and offer consultation that focuses on assessing opportunities to enact marketing communication efforts that reveal real accounts of genuine corporate interests that result in good-faith action to advance sustainability. 

 

As a marketing communications authority, we are forced to hold ourselves and our clients when it comes to value creation through signaling. It is our duty to exercise due diligence in order to ensure that we as an agency facilitate marketing communications that are free from greenwashing, say the absolute truth and avoid deceptive mischaracterization of the elements that are exercised in our field. We take pride in exercising a strategic communications logic that digs deep to reveal the true, unfiltered, best versions of our clients and affiliates. However, our first hand career experience as in-house marketers in the corporate landscape reveal that not all business entities share this perspective.

 

The founders of schema have often been tasked with delivering marketing effort on behalf of their corporate employers, and some of that could be clearly defined as greenwashing. Corporations in the FMCG markets are addicted to plastic, yet their office walls are adorned by various ESG-related accolades; the hospitality industry is, in turn, addicted to meaningless awards, patting themselves on the back without much real world change. And between the corporate interests and the public audiences stand marketers - specialists, administrators, managers, directors, interns - who are forced to actively portray these entities as the pinnacles of sustainability, when at the end of the day all they're selling is overpriced plastic bottles with filtered water. How can a corporate marketer feel pride and meaning in their work, when after publishing a corporate sustainability statement for his company, he/she sees the product that they're selling among the top 3 pollutant products on the beaches, canals and streets of Thailand?

On a global scale, it's estimated that roughly 9% of all plastic waste actually gets recycled. The rest typically ends up in landfills, is incinerated, or leaks into the environment. This figure can vary by region—for example, some European countries report higher recycling rates for certain types of plastic, but overall the global average remains very low. 

 

If nothing major changes, we're looking at a future where plastic waste keeps piling up. Some studies even suggest that by 2050 there could be more plastic than fish in the oceans by weight. The recycling rates will likely remain low due to technical, economic, and behavioral hurdles, meaning most plastic will continue ending up in landfills, incinerators, or the natural environment. In short, unless we overhaul production methods, improve recycling infrastructure, and change consumer habits, the problem will only worsen, with long-term consequences for ecosystems and human health.

 

Thailand is one of the countries facing serious plastic pollution challenges. The government has rolled out policies—like bans on certain single-use plastics and national waste management strategies—to curb the problem. However, implementation and enforcement are inconsistent across regions, and the waste management infrastructure is often insufficient. As a result, a significant portion of plastic waste still ends up in waterways and oceans. There's also a strong grassroots and NGO movement advocating for better practices, but overall, Thailand's efforts, while commendable, are not yet enough to fully tackle the crisis.

 

As residents primarily of Bangkok, we get to observe the situation in this part of the world first-hand. Government corruption results in farmers, which are sponsored or owned by large food conglomerates, who are in turn owned by the government, to burn organic and plastic waste in a non-restrictive manner. We see the headlines of Bangkok and Chiang Mai making it into top 3 most polluted areas in the world, and the government simply covers this up by spraying water mist in the streets, blaming the smog on car exhaust pollution (as if cars somehow magically appear in Bangkok specifically during the burning season), directing the blame to neighboring countries (with most of the farms that burn in Cambodia, Laos and Myanmar being owned by Thai conglomerates), and nothing gets done year after year - corporate greed and government corruption takes the cake, the media greenwashes it and the people are forced to inhale poison on their daily commutes. Meanwhile, seemingly every single corporation proudly adheres to the highest standards of sustainability - a greenwashed dystopia, posing as a sustainable utopia.

 

At schema, we like real talk, deep first-principles thinking and aggressive pursuit of realness in all of our activist domains. Nothing is more real than stepping on glass shards, shattered plastic or a syringe on a beautiful beach weekend getaway. Realness catches up to every single Bangkokian in the morning, when the breath of fresh air is replaced by a chemical mist, blocking out the sun in a grey hue. 

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4.2.1 ENFORCEMENT, DISCLOSURE OBLIGATIONS, AND GLOBAL LEGAL CONSISTENCY: SUSTAINABILITY

To align with our commitment to sustainability and opposition to greenwashing, the following provisions shall apply to any client's failure to transparently disclose their environmental impact and sustainability practices. These terms are incorporated as an integral and enforceable part of every contract.
 

4.2.2 Material Breach and Immediate Termination

Any failure to disclose material environmental impacts, including but not limited to misrepresentations of sustainability initiatives (greenwashing), unsustainable resource consumption, excessive pollution, or non-compliance with relevant environmental regulations, constitutes a material breach of any contracts, agreements, and signed-off documents that facilitate a business association or any kind of commercial activity between Schema Co., Ltd. (further referred to as the Agency) and another party. Upon detection or substantiated allegation of non-disclosure or misrepresentation, the contract shall be deemed in breach and subject to immediate termination without the issuance of any refund. This measure is supported by emerging legal frameworks that emphasize corporate environmental responsibility, including EU directives on sustainability reporting, due diligence, and anti-greenwashing measures.
 

4.2.3 Legal Remedies and Liability for Contractual Negligence

Beyond termination, non-disclosure or misrepresentation of environmental practices, including greenwashing, shall be treated as informed contractual negligence. This exposes the client to liability for any economic or reputational damages incurred by our agency, including claims for indirect exposure to environmental litigation or reputational harm due to association with unsustainable practices. In the EU, our position is supported by the EU Taxonomy Regulation, the Corporate Sustainability Reporting Directive (CSRD), and directives aimed at preventing greenwashing. U.S. legal precedents under the Federal Trade Commission (FTC) Green Guides and state-level consumer protection laws support the enforcement of contractual obligations related to accurate environmental disclosure. Thai environmental laws, including the Enhancement and Conservation of National Environmental Quality Act, B.E. 2535 (1992), and related consumer protection laws, reinforce the duty of transparency and accurate environmental claims in contractual relationships.
 

4.2.4 Global Application and Consistency

Our agency’s policy is applied uniformly across all global regions. This framework extends to any party that engages in practices that significantly harm the environment or misrepresents their environmental impacts, including deforestation, biodiversity loss, unsustainable resource extraction, and greenwashing. The universal application of these standards is consistent with our rights under EU, U.S., and Thai law, ensuring that our enforcement measures remain robust and impervious to claims of arbitrary discrimination.

4.2.5 Due Diligence and the Duty of Good Faith

Clients are required to exercise comprehensive due diligence and make full, accurate disclosures regarding their environmental impacts and sustainability practices, including the veracity of any sustainability claims. This obligation is rooted in the universally recognized doctrine of good faith and fair dealing, a principle that is a cornerstone of contractual relations across the EU, the United States, and Thailand. The intentional concealment or misrepresentation of relevant environmental information, including greenwashing, will be regarded as a flagrant breach of these obligations, thereby authorizing our agency to enforce termination and pursue all available legal remedies without waiver.

By signing any and all contractual agreements with the Agency, the client forfeits any of its own policies that would prevent associations with the Agency and/or would punish the Agency for pursuing its activist goals, including uncensored, discriminatory and otherwise aggressive public and private communication (relevant clause included in all contracts).

4.3 THIRD DOMAIN: ANIMAL WELFARE

Schema showcases a firm stance against animal cruelty and abuse. As pet lovers and owners, we are strong advocates of pet adoption, informed communication on nutrition and psychological well-being of domesticated cats. Under our agency umbrella, we manage brands that participate in several non-profit and for-profit pet adoption and veterinary care networks through promotion, direct contribution, and business association. As part of our vetting processes, we strive to detect conflicts of interest with any parties that showcase a negative stance towards animal welfare, which strictly results in immediate termination of commercial activity with animal abusers, as well as prioritization of attracting and fostering fellow animal welfare advocates as clients.
 

4.3.1 ENFORCEMENT, DISCLOSURE OBLIGATIONS, AND GLOBAL LEGAL CONSISTENCY: ANIMAL WELFARE

To align with our firm stance against animal cruelty and abuse, the following provisions shall apply to any client's failure to transparently disclose their animal welfare practices. These terms are incorporated as an integral and enforceable part of every contract.
 

4.3.2 Material Breach and Immediate Termination

Any failure to disclose material practices that cause unnecessary harm or suffering to animals, including but not limited to animal testing, inhumane farming practices, involvement in industries that exploit animals, or any direct or indirect involvement in animal abuse, constitutes a material breach of any contracts, agreements, and signed-off documents that facilitate a business association or any kind of commercial activity between Schema Co., Ltd. (further referred to as the Agency) and another party. Upon detection or substantiated allegation of non-disclosure, the contract shall be deemed in breach and subject to immediate termination without the issuance of any refund. This measure is supported by evolving legal frameworks that recognize animal sentience and promote animal welfare, as well as contractual freedom.
 

4.3.3 Legal Remedies and Liability for Contractual Negligence

Beyond termination, non-disclosure or misrepresentation of animal welfare practices shall be treated as informed contractual negligence. This exposes the client to liability for any economic or reputational damages incurred by our agency, including claims for indirect exposure to animal rights litigation or reputational harm due to association with animal abuse. In the EU, our position is supported by regulations on animal welfare during transport and slaughter, as well as emerging legal recognition of animal sentience. U.S. legal precedents under the Animal Welfare Act and state-level animal protection laws support the enforcement of contractual obligations related to animal welfare disclosure. Thai animal welfare laws, including the Cruelty Prevention and Welfare of Animal Act B.E. 2557 (2014), reinforce the duty of transparency and responsible animal treatment in contractual relationships.

4.3.4 Global Application and Consistency

Our agency’s policy is applied uniformly across all global regions. This framework extends to any party that engages in practices that significantly harm animal welfare, including factory farming, animal testing, wildlife exploitation, and any form of animal abuse. The universal application of these standards is consistent with our rights under EU, U.S., and Thai law, ensuring that our enforcement measures remain robust and impervious to claims of arbitrary discrimination.
 

4.3.5 Due Diligence and the Duty of Good Faith

Clients are required to exercise comprehensive due diligence and make full, accurate disclosures regarding their animal welfare practices. This obligation is rooted in the universally recognized doctrine of good faith and fair dealing, a principle that is a cornerstone of contractual relations across the EU, the United States, and Thailand. The intentional concealment or misrepresentation of relevant animal welfare information will be regarded as a flagrant breach of these obligations, thereby authorizing our agency to enforce termination and pursue all available legal remedies without waiver.

4.4 FOURTH DOMAIN: FREEDOM OF SPEECH

As an authority in business communication, we firmly believe that our presence would not be possible in the absence of freedom of speech and creative expression. The ability for individuals and groups to express themselves freely and without malicious restriction in the marketplace of ideas is a key cornerstone of a well-functioning society.

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We advocate free speech absolutism, as long as it is supported by meaningful and good-faith rules of engagement, which prevent harm towards unwilling participants in the public forum, as governed by law that is determined by a democratically elected majority in any given geopolitical region. In the business landscape, we believe that business entities are morally obligated to pursue the facilitation of freedom of speech in any given geopolitical domain should it wish to deem itself as a positive influence. We also believe that free speech absolutism is a necessary condition for any society to thrive and reach its highest potential, as long as the aforementioned rules are in place and bad-faith actors are held accountable for the harm that they cause - regardless if harm is done by a government authority, an individual actor or a corporate entity.

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We recognize that the notion of "harm" is subjective and often weaponized by bad-faith actors. We believe that the best way to determine the validity of a "harm" claim is to consider it in the light of the philosophical concept of opportunity cost. Any restrictions to free speech must be carefully weighed against the potential loss of valuable ideas, progress, and innovation that may arise from open dialogue and debate, therefore preventing value creation which undermines the core spirit of legitimate business practice, therefore rendering it harmful to society.
 

As such, we are opposed to any form of censorship, de-platforming, and blacklisting of individuals or groups based on their political, religious, or ideological beliefs, as long as they operate in good faith and do not incite violence or advocate for the violation of others' fundamental human rights. We understand that this stance may be controversial, but we believe that the long-term benefits of upholding free speech outweigh the potential short-term risks.
 

We also recognize that the concept of "hate speech" and similar politicized terms are often used to silence dissenting opinions and restrict open exchange of ideas. While we condemn any form of discrimination, violence, or incitement of hatred, we believe that the best way to combat harmful ideas is through open dialogue, critical thinking, and education, rather than censorship. We are committed to fostering a marketplace of ideas where all voices can be heard, and where the best ideas can prevail through reasoned argument and evidence-based discourse. The guiding rule for free speech absolutism is "If an idea is flawed. it will surely vanish in contact with a better idea; therefore we must ensure contact to facilitate meaningful societal progress and optimal health of public discourse".

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In practice, we apply the following approach:
 

• We actively seek to engage with individuals and groups with diverse viewpoints, even if we disagree with them. We believe that respectful dialogue and debate can lead to greater understanding and potential areas of agreement and to open novel pathways to disruption through marketing communications.
   

• We refuse to participate in facilitation or promotion of any form of censorship, de-platforming, or blacklisting of individuals or groups based on their political, religious, or ideological beliefs, as long as they operate in good faith and do not showcase any traces of intention to incite violence or advocate for the violation of others' fundamental human rights.
   

• We support the right of individuals and groups to express themselves freely on any platform, including social media, and we oppose any attempts to restrict or control online speech, as long as the aforementioned social rules are followed.
   

• We are committed to promoting media literacy and critical thinking skills to empower individuals to evaluate information and ideas for themselves, rather than relying on censorship or external authorities to determine what is "true" or "acceptable."
   

• We will mobilize against anyone who makes bad-faith accusations against the Agency, our Clients and affiliates in the context of this or any other activist domain.
   

Speak what's on your mind; think what you say.

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4.4.1 Enforcement, Disclosure Obligations, and Global Legal Consistency: Freedom of Speech

To uphold our commitment to freedom of speech and expression, the following provisions shall apply to any client's failure to transparently disclose any attempts to suppress free speech or engage in censorship. These terms are incorporated as an integral and enforceable part of every contract.

4.4.2 Material Breach and Immediate Termination

Any failure to disclose material practices that suppress free speech, including but not limited to engaging in censorship, de-platforming, blacklisting, or any attempts to restrict the lawful expression of opinions or ideas, constitutes a material breach of any contracts, agreements, and signed-off documents that facilitate a business association or any kind of commercial activity between Schema Co., Ltd. (further referred to as the Agency) and another party. Upon detection or substantiated allegation of non-disclosure, the contract shall be deemed in breach and subject to immediate termination without the issuance of any refund. This measure is supported by fundamental human rights principles and legal frameworks that protect freedom of expression.

4.4.3 Legal Remedies and Liability for Contractual Negligence

Beyond termination, non-disclosure or misrepresentation of practices that suppress free speech shall be treated as informed contractual negligence. This exposes the client to liability for any economic or reputational damages incurred by our agency, including claims for indirect exposure to legal action or reputational harm due to association with censorship or suppression of free expression. In the EU, our position is supported by Article 10 of the European Convention on Human Rights and the EU Charter of Fundamental Rights, which protect freedom of expression. U.S. legal precedents under the First Amendment of the United States Constitution and relevant case law support the enforcement of contractual obligations related to freedom of speech disclosure. Thai constitutional provisions and relevant laws also recognize and protect the right to freedom of expression, reinforcing the duty of transparency and responsible conduct in contractual relationships.

4.4.4 Global Application and Consistency

Our agency’s policy is applied uniformly across all global regions. This framework extends to any party that engages in practices that significantly harm freedom of speech, including censorship, de-platforming, blacklisting, and any attempts to suppress lawful expression. The universal application of these standards is consistent with our rights under EU, U.S., and Thai law, ensuring that our enforcement measures remain robust and impervious to claims of arbitrary discrimination.

4.4.5 Due Diligence and the Duty of Good Faith

Clients are required to exercise comprehensive due diligence and make full, accurate disclosures regarding their practices related to freedom of speech. This obligation is rooted in the universally recognized doctrine of good faith and fair dealing, a principle that is a cornerstone of contractual relations across the EU, the United States, and Thailand. The intentional concealment or misrepresentation of relevant information related to freedom of speech will be regarded as a flagrant breach of these obligations, thereby authorizing our agency to enforce termination and pursue all available legal remedies without waiver.
 

4.5 FIFTH DOMAIN: MENTAL WELLBEING

Schema is a marketing agency, specializing in management, creative, marketing and other business functions that are deemed to be extremely demanding mental pursuits. We recognize that all professionals under our network umbrella deserve as much support and accommodation as possible in order to ensure that their mental and physical needs are met. We firmly believe that this domain is essential to ensuring higher standards of productivity, creativity and service landscape. As a bottom line, the core purpose for the existence of our organization is human happiness, satisfaction and wellbeing, which is why this domain is our daily bread and butter as activists and compassionate humans.
 

Recent research underscores that creative professionals face an even steeper mental health crisis than many realize. For instance, a 2021 survey by the National Creative Workforce Association found that 57% of creative professionals reported chronic stress, while 35% disclosed experiencing clinical depression during their careers. In addition, data from the Professional Mental Health Foundation in 2022 revealed that individuals in creative roles were 1.5 times more likely to experience severe anxiety symptoms compared to their non-creative peers. Nearly 25% of creative professionals admitted to having experienced suicidal ideation at some point—figures that reflect the profound impact of high-pressure environments and relentless creative demands rather than merely feelings of isolation.
 

It’s important to clarify that while the mental health struggles of creative professionals include troubling rates of depression, anxiety, and even suicidal thoughts, these outcomes cannot be solely attributed to loneliness. The complex interplay of heavy workloads, unpredictability of creative work, and an environment that often glorifies relentless output all contribute to this crisis. In contrast, statistics on loneliness—though equally alarming in the broader population—highlight a different aspect of mental health challenges, one that involves social isolation and disconnection. This nuanced understanding calls for tailored interventions that address both the occupational stressors specific to creative fields and the broader societal issues contributing to feelings of isolation.
 

As mental wellbeing activists, we hold a firm stance that big corporate environments have failed to address the core issues that negatively affect professionals in the modern workplace. On the contrary, we believe that big corporate environments are by definition unavoidably toxic, and the popular practices that involve the practice of frameworks, such as ESG, are merely plasters on an infected wound. While these frameworks may prove a cost-effective measure to address a majority of non-creative professionals at best, we know that they are completely unfit to be used in a creative environment. This is why, as a creative authority, we reject CSR, ESG, BCorp and similar initiatives in the early stages of our development, replacing them with novel solutions designed to address the mental wellbeing of our agents, partners and affiliates directly and effectively. This is also because we have objectively determined that the authorities that grant the popular global affiliations, such as the ones mentioned above, suffer from ideological capture and may limit the reach and impact of our communications effort. We do not associate with parties which introduce any level of doubt surrounding their activist intentions, including taking up neutrality as their core stance, expressions of corporate bureaucracy and resource mismanagement, as well as a noticeable reliance on funding from sources that may impose limitations on activist action.

 

4.5.1 Enforcement, Disclosure Obligations, and Global Legal Consistency: Mental Wellbeing

To uphold our commitment to mental wellbeing, the following provisions shall apply to any client's failure to transparently disclose practices that may harm mental health or undermine our commitment to a supportive and inclusive environment. These terms are incorporated as an integral and enforceable part of every contract.
 

4.5.2 Material Breach and Immediate Termination

Any failure to disclose material practices that may harm mental wellbeing, including but not limited to engaging in discriminatory practices, creating a hostile work environment, or producing communications that promote negative mental health messages, constitutes a material breach of any contracts, agreements, and signed-off documents that facilitate a business association or any kind of commercial activity between Schema Co., Ltd. (further referred to as the Agency) and another party. Upon detection or substantiated allegation of non-disclosure, the contract shall be deemed in breach and subject to immediate termination without the issuance of any refund. This measure is supported by legal frameworks that protect employee rights and promote mental health in the workplace.
 

4.5.3 Legal Remedies and Liability for Contractual Negligence

Beyond termination, non-disclosure or misrepresentation of practices that harm mental wellbeing shall be treated as informed contractual negligence. This exposes the client to liability for any economic or reputational damages incurred by our agency, including claims for indirect exposure to legal action or reputational harm due to association with practices that undermine mental health. In the EU, our position is supported by directives and regulations that promote workplace health and safety, including mental wellbeing. U.S. legal precedents under the Americans with Disabilities Act (ADA) and other relevant employment laws support the enforcement of contractual obligations related to mental wellbeing. Thai labor laws and regulations also emphasize the importance of a safe and healthy work environment, both physically and mentally, reinforcing the duty of transparency and responsible conduct in contractual relationships.
 

4.5.4 Global Application and Consistency

Our agency’s policy is applied uniformly across all global regions. This framework extends to any party that engages in practices that significantly harm mental wellbeing, including discrimination, harassment, and the promotion of negative mental health messages. The universal application of these standards is consistent with our rights under EU, U.S., and Thai law, ensuring that our enforcement measures remain robust and impervious to claims of arbitrary discrimination.
 

4.5.5 Due Diligence and the Duty of Good Faith

Clients are required to exercise comprehensive due diligence and make full, accurate disclosures regarding their practices related to mental wellbeing. This obligation is rooted in the universally recognized doctrine of good faith and fair dealing, a principle that is a cornerstone of contractual relations across the EU, the United States, and Thailand. The intentional concealment or misrepresentation of relevant information related to mental wellbeing will be regarded as a flagrant breach of these obligations, thereby authorizing our agency to enforce termination and pursue all available legal remedies without waiver.
 

6. GENERAL TERMS
The following terms apply to all activist domains, unless otherwise specified. These terms are designed to be comprehensive and legally robust, reflecting the agency's commitment to ethical, effective, and legally sound activist practices across all its operations.

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6.1 Disclosure and Conflicts of Interest

• All clients, partners, and affiliates, including their directors, officers, employees, and agents, are required to disclose any potential conflicts of interest or ethical concerns, whether actual, potential, or perceived, related to any of our activist domains.

• This obligation extends to all stages of the business relationship, from initial engagement to termination and beyond, for a period of five (5) years.

• Disclosure must be made in writing, detailing the nature of the conflict, the parties involved, and the potential impact on our activist objectives.

• Updates must be provided promptly, and in no event later than seventy-two (72) hours, following any change in circumstances that may give rise to a new or modified conflict of interest.

• Examples of conflicts of interest include, but are not limited to:

  • Financial interests in entities or activities that are counter to our activist goals.

  • Prior or current relationships with individuals or organizations that oppose our activist positions.

  • Competing obligations that may compromise our ability to act in furtherance of our activist objectives.

  • The acceptance of gifts, entertainment, or other benefits that could influence, or appear to influence, the impartial execution of their duties.

• Failure to disclose conflicts of interest fully and in a timely manner shall be deemed a material breach of this agreement, and may result in immediate termination of the business relationship, as well as the pursuit of any available legal remedies, including but not limited to, claims for damages, injunctive relief, and recovery of any ill-gotten gains.

• The agency reserves the right to conduct independent investigations to verify the accuracy and completeness of any disclosures.

 

6.2 Right to Refuse or Terminate Relationships

• We reserve the absolute right to refuse to engage in or to terminate any business relationship, at any time, and for any reason, if we determine, in our sole and unfettered discretion, that the other party's actions, associations, or publicly expressed beliefs are incompatible with our activist stance, undermine the integrity of our activist objectives, or pose a reputational, legal, or financial risk to the agency.

• This right extends to, but is not limited to, situations where the other party:

  • Engages in activities that are inconsistent with our core values or activist principles.

  • Is associated with individuals or organizations that oppose our activist goals.

  • Expresses opinions or beliefs that contradict our publicly stated positions.

  • Is involved in any legal or ethical violations that could damage our reputation.

  • Fails to cooperate with our due diligence inquiries.

• The termination of a business relationship under this provision may be immediate and without prior notice, although we will make reasonable efforts to provide written notice where feasible and legally required.

• Upon termination, the other party shall immediately cease all use of our intellectual property, return all confidential information, and cooperate with us in the orderly transition of any ongoing projects.

• The agency shall not be liable for any costs, expenses, or damages incurred by the other party as a result of such termination, except as otherwise expressly provided in a written agreement.

 

6.3 Prohibition of Harmful Activities

• We will not, under any circumstances, engage in, support, or facilitate any activity that could be construed as promoting, inciting, or glorifying violence, discrimination, or hatred, whether based on race, ethnicity, nationality, gender, sexual orientation, gender identity, religion, age, disability, political affiliation, or any other protected characteristic, as defined by applicable law.

• This prohibition extends to, but is not limited to:

  • The creation or dissemination of any communication, campaign, or material that incites harm, intolerance, prejudice, or discrimination.

  • The use of our services or resources to organize or participate in any violent or discriminatory activity.

  • The support, financial or otherwise, of any individual or organization that engages in such activities.

  • The development or deployment of any technology that could be used to facilitate violence or discrimination.

• Any violation of this prohibition will be considered a material breach of this agreement and will be subject to immediate termination of the business relationship, as well as any available legal remedies.

• The agency reserves the right to monitor all activities and communications to ensure compliance with this prohibition.

 

6.4 Transparency and Accountability

• We are committed to the highest standards of transparency and accountability in our activist efforts.

• We will maintain clear, accurate, and comprehensive records of all our activities, funding sources (including the identity of donors, to the extent legally permissible), and outcomes, including both intended and unintended consequences.

• We will regularly review, evaluate, and update our policies, procedures, and performance metrics, at least annually, to ensure that they remain relevant, effective, and aligned with our stated objectives, and with evolving legal and ethical standards.

• This includes a commitment to providing stakeholders, including clients, partners, and the public, with access to information about our activist work, subject to reasonable and necessary confidentiality restrictions to protect sensitive information, trade secrets, and the safety of individuals involved in our activities.

• We will establish clear mechanisms for receiving and responding to feedback and complaints from stakeholders, and we will be accountable for our actions and decisions.

• The agency will publish an annual report detailing our activist activities, expenditures, and outcomes.

 

6.5 Legal Compliance and Due Diligence

• We will conduct all our activist activities in full compliance with all applicable laws and regulations, both domestic and international, including but not limited to those relating to freedom of expression, data privacy, anti-discrimination, anti-corruption, sanctions, and international humanitarian law.

• We will perform thorough and ongoing due diligence, including background checks and legal reviews, to ensure that our clients, partners, and affiliates, including their directors, officers, employees, and agents, adhere to these same standards.

• We will not knowingly participate in, facilitate, or condone any activity that violates human rights, international humanitarian law, or other fundamental legal principles.

• We will seek legal counsel as needed to ensure that our activities are legally sound and ethically defensible.

• We require our partners and affiliates to represent and warrant that they are in compliance with all applicable laws and regulations, and to indemnify us against any losses, damages, or liabilities arising from their non-compliance.

 

6.6 Policy Updates

• These activist policies are subject to change, modification, or amendment at any time, without prior notice.

• We reserve the absolute right to update these terms at our sole discretion.

• It is the sole responsibility of our clients, partners, and affiliates to remain informed of any updates or changes to these policies.

• While we are not obligated to provide individual notice of changes, we will make reasonable efforts to communicate significant changes to affected parties through our website, email, or other appropriate channels.

• Continued engagement with our agency following any changes to these policies constitutes acceptance of those changes.

• These policies shall be governed by and construed in accordance with the laws of [Jurisdiction], without regard to its conflict of laws principles.

• Any dispute arising out of or relating to these policies shall be resolved exclusively by the competent courts of [Jurisdiction], and each party hereby consents to the personal jurisdiction of such courts.

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7. SUPPORTING ACTIVIST EXAMPLES AND INDUSTRY PEER CASE STUDIES​

The following examples illustrate actions that marketing agencies and related entities have taken in furtherance of activist goals, demonstrating the practical application of principles similar to those outlined in this document. These case studies are provided to contextualize the Agency's intended actions within established industry practices and legal precedents, focusing on examples that align with the agency's stated activist intentions across its core domains.

7.1 War on Ukraine: Countering Disinformation and Supporting Humanitarian Efforts

To clarify the examples, we can categorize them into two distinct approaches: actions that are directly against Russia/its affiliates, and actions that support Ukraine.

7.1.1 Actions Directly Against Russia/Affiliates: These actions are characterized by a clear stance against the Russian regime and its actions.

7.1.1.1 Aggressive Campaigns Against Russia/Affiliates:

Example: Some agencies have gone beyond simply countering disinformation to actively refusing to work with Russian clients or companies with Russian ties. This demonstrates a clear stance against the Russian regime and its actions. While not always publicized due to business sensitivities, this involves policies such as terminating contracts, refusing new business, and publicly denouncing partnerships.

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Specifics: For example, Dentsu International announced it would exit the Russian market, transferring its ownership to a local partner. Other agencies terminated contracts with Russian state-owned companies, incurring financial losses.

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Reference: Dentsu international press release on exiting Russia, industry publications like AdAge and Campaign reporting on agencies terminating Russian contracts, legal analyses of the impact of sanctions on agency business.

7.1.1.2 Support for Warfare Against Russia

Example: Media companies and agencies have also directly supported Ukraine's war effort through fundraising and promotional campaigns. This support goes beyond humanitarian aid and targets the provision of military equipment to Ukraine.

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Specifics: Laisvės TV, a Lithuanian media company, organized a crowdfunding campaign that raised funds to purchase Bayraktar TB2 combat drones for the Ukrainian military. The campaign was widely promoted through their media channels, demonstrating a direct link between media activity and military support.

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Reference: Reports from Laisvės TV, news articles detailing the crowdfunding campaign, and statements from the Ukrainian Ministry of Defense acknowledging receipt of the drones.

7.1.1.3 Legal Context: These actions fall within the realm of freedom of expression and the right to provide truthful information. International law, including the Geneva Conventions, protects journalists and media organizations in conflict zones. Sanctions and trade restrictions imposed by governments provide a legal basis for businesses to refuse to work with Russian entities. Our agency will assess the legal implications of our actions. However, we do not recognize the legal powers or interests of Russia and its affiliates, and therefore, will not adhere to laws that would prevent actions against them. We consider the Laisvės TV example as a clear instance of supporting warfare against Russia, and we will pursue similar actions to support warfare against Russia, it's tax-paying citizens and its proxies by all means necessary.

7.1.2 Actions Supporting Ukraine: These actions focus on directly aiding Ukraine, its people, or its interests.

7.1.2.1 Countering Disinformation:

7.1.2.1.1 Example 1: Publicis Groupe's "Working with Ukraine" Initiative

Publicis Groupe launched a global initiative to support Ukrainian employees, provide pro bono communication services to the Ukrainian government, and combat Russian disinformation. This involved creating campaigns to raise awareness of the conflict's realities and counter state-sponsored narratives.

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Specifics: Publicis provided ongoing communication support to the Ukrainian Ministry of Foreign Affairs, focusing on combating Russian disinformation campaigns targeting Western audiences through digital and social media. They also partnered with Ukrainian news outlets to help them maintain operations and counter state-sponsored narratives. For example, they assisted with a campaign to expose Russian propaganda regarding the Bucha massacre.

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Reference: Publicis Groupe Press Releases, reports on their website detailing the "Working with Ukraine" initiative, and news articles referencing their work with the Ukrainian government.

7.1.2.1.2 Example 2: WPP's Support for Ukrainian Media

WPP partnered with Ukrainian media outlets to provide resources and support, ensuring the continued flow of accurate information. This included helping Ukrainian journalists relocate and continue their work, directly countering the Kremlin's attempts to control the narrative.

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Specifics: WPP established a resilience fund to support Ukrainian journalists, providing financial assistance, equipment, and relocation support. They also partnered with international organizations like the Rory Peck Trust to provide safety training and resources for journalists covering the conflict.

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Reference: WPP Corporate Communications, reports on their support for Ukrainian media outlets, and reports from organizations like the Rory Peck Trust detailing their collaboration with WPP.

7.1.2.2 Supporting Humanitarian Efforts:

7.1.2.2.1 Example 1: Dentsu's Aid to Refugees

Dentsu Group companies across Europe have organized and participated in fundraising efforts, provided shelter, and offered communication support to refugees fleeing Ukraine. This demonstrates a direct industry response to the humanitarian crisis arising from the war.

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Specifics: Dentsu companies in Poland, Hungary, and Romania organized donation drives, provided temporary housing for refugees in their offices, and offered translation services and free SIM cards to help refugees connect with family.

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Reference: Dentsu Group regional reports and press releases detailing their humanitarian aid efforts, reports from NGOs like the Red Cross acknowledging corporate support.

7.1.2.2.2 Example 2: Smaller agencies using their networks to provide direct aid, such as coordinating housing or translating critical information for refugees. This demonstrates grassroots action facilitated by agency resources.

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Specifics: For example, a network of small agencies in Berlin used their social media presence to connect Ukrainian refugees with available housing and legal aid, and offered pro bono translation services for essential documents.

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Reference: Reports from organizations like the UNHCR or industry publications documenting smaller agency efforts, social media posts and testimonials from agencies involved in refugee support.

7.1.2.2.3 Legal Context: Providing humanitarian aid is a recognized right under international humanitarian law.

7.2 Sustainability: Promoting Environmental Responsibility and Data Ethics

7.2.1 Promoting Environmental Responsibility:

7.2.1.1 Example 1: Direct Action Against Polluters

Some agencies have organized or supported campaigns involving direct action against companies or organizations with poor environmental records.

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Specifics: For example, an agency might create a campaign that organizes a protest or demonstration at the headquarters of a major polluter, using social media to amplify the message and encourage participation. This could involve creating provocative visuals, coordinating media outreach, and even facilitating acts of civil disobedience (within legal limits) to draw attention to the issue.

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Reference: Reports from environmental activist groups, news articles covering direct action campaigns, and legal documents related to protests or demonstrations.

7.2.1.2 Example 2: Guerilla Marketing Exposing Environmental Harm

Agencies go undercover/anonymous or support proxies to develop guerilla marketing campaigns that expose the environmental harm caused by specific companies in unexpected and impactful ways, with references to high polluting industry players who practice greenwashing.

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Specifics: An agency might create a pop-up art installation in a public space that is associated with any given significant polluter brand that dramatically illustrates the effects of pollution, or stage a "die-in" event to symbolize the loss of life caused by environmental damage. The campaign would aim to generate media coverage and spark public debate, putting pressure on the target company to change its practices, making an example out of it.

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Reference: Case studies on guerilla marketing tactics, reports on environmental art and activism, and news articles covering impactful public stunts.

7.2.1.3 Campaigns Against Greenwashing

Example: Some agencies have developed campaigns that expose corporations that make misleading or unsubstantiated claims about their environmental practices (i.e., "greenwashing"). These campaigns often involve investigative research, public awareness initiatives, and collaboration with environmental watchdogs. For instance, campaigns that highlight the discrepancy between a company's marketing and its actual environmental impact.

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Specifics: ClientEarth, an environmental law charity, has partnered with agencies to create campaigns that challenge misleading advertising by fossil fuel companies, including legal action against BP for its "Keep Advancing" campaign.

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Reference: ClientEarth reports, rulings from advertising standards authorities on greenwashing complaints, and legal documents related to cases against greenwashing.

7.2.1.4 Misconceptions on Plastic Use

Example: Agencies have created campaigns to highlight the complexities of plastic recycling, challenging the common misconception that all plastic is easily recyclable and that recycling alone can solve the plastic pollution crisis. These campaigns promote a more nuanced understanding of the issue, advocating for reduction and reuse in addition to recycling. These campaigns may target government bureaucracy and corruption which results in regulations that are only there for optics and not enforceable in practice, resulting in unrestricted ecological damage.

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Specifics: Campaigns that expose the low recycling rates for certain types of plastic (e.g., less than 9% in the US), the environmental impact of microplastics, and the role of the petrochemical industry in perpetuating plastic consumption, as well as lobbyist pressure that fosters corruption in government institutions. For example, campaigns highlighting the Break Free From Plastic movement.

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Reference: Reports from organizations like the Ellen MacArthur Foundation, scientific studies on plastic recycling rates and microplastic pollution, and reports from the Break Free From Plastic movement.

7.2.1.5 Actions on Plastic Use

Example: Agencies have partnered with organizations advocating for reduction in plastic consumption and the transition to sustainable packaging. This includes campaigns promoting reusable alternatives, exposing the environmental damage caused by plastic pollution, and lobbying for policies that restrict single-use plastics.

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Specifics: The Ocean Conservancy has worked with agencies to create campaigns like "The Ocean Cleanup," raising awareness about plastic pollution in the oceans and advocating for policies to reduce plastic waste, and campaigns promoting the use of reusable water bottles and banning single-use plastic bags.

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Reference: Ocean Conservancy reports, scientific studies on plastic pollution, and reports on the effectiveness of campaigns promoting reusable alternatives.

7.2.1.6 Legal Context: Regulations like the FTC Green Guides in the US and similar laws in other countries provide a legal framework for these actions, enabling agencies to hold companies accountable for deceptive advertising.

7.2.2 Promoting Data Ethics:

7.2.2.1 Example 1: Campaigns for stronger data privacy laws

Agencies have supported organizations advocating for stronger data privacy laws, going beyond mere GDPR compliance to push for more fundamental changes in how data is collected and used. This demonstrates a commitment to proactive advocacy.

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Specifics: The Electronic Privacy Information Center (EPIC) has partnered with agencies to create campaigns advocating for stronger data protection laws in the US, often focusing on the constitutional right to privacy and challenging practices like facial recognition technology.

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Reference: EPIC reports and legal filings, academic analyses of data privacy law, and reports on campaigns against facial recognition technology.

7.2.2.2 Example 2: Developing open-source tools for data transparency

Some tech-focused agencies have developed and released open-source tools that allow consumers to better understand how their data is being used, empowering them to make informed choices. This demonstrates a commitment to practical solutions.

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Specifics: Agencies working with organizations like the Open Data Institute have helped develop tools that visualize data collection practices and empower users to control their data, such as data trusts and personal data dashboards.

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Reference: Open Data Institute publications, reports on data transparency initiatives, and case studies on the use of data visualization tools.

7.2.2.3 Legal Context: GDPR and similar regulations (like the California Consumer Privacy Act) provide a strong legal framework for ethical data handling and give agencies a clear mandate to advocate for these practices. Legal cases are emerging that clarify the boundaries of data collection and use, further strengthening the need for ethical guidelines.

7.3 Animal Welfare: Challenging Harmful Practices in Feline Care

7.3.1 Challenging Harmful Practices:

7.3.1.1 Example 1: Campaigns against the online sale of endangered species

Agencies have worked to expose and disrupt the online trade of endangered feline species, collaborating with law enforcement and conservation groups to raise awareness and shut down illegal operations.

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Specifics: The International Fund for Animal Welfare (IFAW) has partnered with agencies to create campaigns against the online sale of endangered feline species, working with platforms like eBay to strengthen regulations and collaborating with law enforcement on sting operations.

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Reference: IFAW reports, CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) documentation, and reports from law enforcement agencies on wildlife trafficking.

7.3.1.2 Example 2: Misinformation in the Feline/Pet Nutrition Industry

Example: Agencies and organizations have launched campaigns to address misinformation in the pet food industry, specifically concerning harmful ingredients or deceptive marketing practices. This includes exposing the use of ingredients with potential health risks and challenging misleading advertising.

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Specifics: Campaigns that highlight the potential dangers of certain additives in pet food, like carrageenan (with reference to scientific studies linking it to potential health issues in cats) and those that advocate for greater transparency in pet food labeling, such as campaigns for clearer labeling of "natural" and "organic" pet food.

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Reference: Reports from veterinary organizations like the American Veterinary Medical Association (AVMA), scientific studies on pet food ingredients and their effects on feline health, and investigations by consumer protection groups like the FDA.

7.3.1.3 Legal Context: These actions are supported by consumer protection laws that prohibit false advertising and animal cruelty laws that criminalize harmful practices. International treaties like CITES also provide a legal framework for combating the illegal wildlife trade.

7.3.2 Promoting Ethical Treatment:

7.3.2.1 Example 1: Developing educational resources for specialized feline care

Agencies have created in-depth educational resources for cat owners on topics like feline-specific nutrition, recognizing and treating feline-specific diseases, and understanding feline behavior, going beyond general pet care advice.

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Specifics: Agencies have partnered with veterinary organizations like the American Association of Feline Practitioners (AAFP) to create detailed online guides and campaigns on feline-specific health issues, promoting responsible care and preventative medicine, and advocating for regular checkups and preventative care for cats.

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Reference: Publications from the American Association of Feline Practitioners (AAFP), veterinary journals like the Journal of Feline Medicine and Surgery, and online resources from veterinary schools.

7.3.2.2 Example 2: Supporting the development of ethical feline breeding standards

Agencies have worked with ethical breeders and feline organizations to develop and promote standards for responsible breeding practices that prioritize the health and well-being of cats.

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Specifics: Agencies have collaborated with cat registries like the Cat Fanciers' Association (CFA) and The International Cat Association (TICA) to promote ethical breeding practices, including genetic testing and health screenings, and to create public awareness campaigns about the importance of adopting from shelters.

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Reference: Breed registry standards (e.g., Cat Fanciers' Association, The International Cat Association), reports from feline health organizations, and publications on ethical breeding practices.

7.3.2.3 Legal Context: Animal welfare laws and regulations provide a foundation for these actions, and agencies can play a role in promoting compliance and ethical practices.

7.4 Mental Health: Supporting Wellbeing and Challenging Toxic Work Cultures

7.4.1 Supporting Mental Wellbeing:

7.4.1.1 Example 1: Creating campaigns that address specific mental health challenges: Agencies have developed campaigns that go beyond general awareness to address specific mental health challenges, such as anxiety related to economic instability or depression linked to social isolation. This demonstrates a nuanced approach.

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Specifics: The Ad Council has created campaigns addressing specific mental health issues like PTSD among veterans and postpartum depression, providing targeted resources and support, and partnering with organizations like the National Alliance on Mental Illness (NAMI) to provide access to support services.

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Reference: Ad Council campaign reports, publications from mental health organizations like the National Institute of Mental Health (NIMH) and the National Alliance on Mental Illness (NAMI).

7.4.1.2 Example 2: Partnering with therapists and mental health experts

Agencies have collaborated with mental health professionals to ensure the accuracy and effectiveness of their campaigns, and to provide access to resources and support.

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Specifics: Agencies have worked with organizations like the American Psychological Association (APA) to develop campaigns that provide accurate information about mental health conditions and treatment options, and to reduce stigma associated with seeking mental health care.

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Reference: APA guidelines, research studies on the effectiveness of mental health campaigns, and reports on the impact of destigmatization campaigns.

7.4.1.3 Example 3: Genuine Action to Address Depression in the Creative/Marketing Industry

Example: Grassroots movements and campaigns within the creative industry, such as The Semicolon Project, have sought to raise awareness about depression and suicide among creative professionals. These initiatives often involve personal storytelling, peer support networks, and advocacy for healthier work environments. For example, some agencies have implemented mental health days and provide access to on-site therapists, as well as sponsorship for 3rd party mental health support tools. 

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Specifics: The Semicolon Project, mental health support groups within agencies, and campaigns that promote open conversations about mental health in the creative field, and agency policies on mental health support for employees.

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Reference: Reports from industry publications on mental health initiatives, studies on mental health in the creative industry, and testimonials from creative professionals about the impact of these initiatives.

7.4.1.4 Legal Context: While specific laws vary, workplace health and safety regulations increasingly recognize the importance of mental wellbeing. Legal precedents are emerging that hold employers accountable for creating a safe and supportive work environment, including addressing psychological harm.

7.4.2 Challenging Toxic Work Cultures:

7.4.2.1 Example 1: Campaigns exposing exploitative practices in the creative industry

Agencies have used their own platforms to expose exploitative practices within the advertising and creative industries, such as long hours, unpaid internships, and lack of diversity. This demonstrates a willingness to self-critique.

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Specifics: Industry watchdogs and employee groups have used social media campaigns and reports to expose agencies with toxic work cultures, leading to public discussions and calls for reform, and movements like #PayYourInterns.

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Reference: Reports from industry publications (e.g., AdAge, Adweek) on workplace issues, social media campaigns exposing toxic cultures, and reports on movements like #PayYourInterns.

7.4.2.2 Example 2: Supporting legal challenges to unfair labor practices

Agencies have provided pro bono support or funding to legal challenges against unfair labor practices in the creative sector, such as wage theft or discrimination.

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Specifics: Organizations like the Freelancers Union have supported legal challenges related to unpaid work and misclassification of workers in the creative industry, sometimes with support from agencies or legal aid organizations.

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Reference: Legal cases related to labor rights in the creative industry, reports from organizations like the Freelancers Union, and reports from legal aid organizations.

7.4.2.3 Legal Context: Employment laws related to harassment, discrimination, and working hours provide a legal framework for challenging toxic work cultures. Labor laws and regulations protect workers' rights and provide avenues for redress.

7.5 Freedom of Speech: Defending Expression and Combating Censorship

7.5.1 Defending Expression:

7.5.1.1 Example 1: Supporting legal challenges to censorship laws

Agencies have worked with organizations that file legal challenges to laws or policies that restrict free expression, such as overly broad defamation laws or restrictions on online speech. This demonstrates a commitment to defending fundamental rights.

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Specifics: The American Civil Liberties Union (ACLU) has worked with agencies on campaigns and legal challenges against laws that restrict online speech and protest rights, such as challenges to laws that criminalize certain types of online expression or restrict protests near government buildings.

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Reference: ACLU legal cases and publications, reports from human rights organizations like Human Rights Watch and Amnesty International.

7.5.1.2 Example 2: Creating platforms for marginalized voices

Agencies have developed platforms or campaigns that amplify the voices of marginalized groups who are often silenced or censored, providing them with the resources and support to express themselves freely.

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Specifics: Agencies have partnered with human rights organizations to create campaigns that amplify the voices of activists and dissidents facing censorship in authoritarian regimes, using creative platforms to bypass censorship and reach international audiences.

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Reference: Reports from organizations like Human Rights Watch and Amnesty International, case studies on campaigns promoting free expression, and examples of creative platforms used to amplify marginalized voices.

7.5.1.3 Example 3: Activist Action Against Dictatorial Censorship

Example: Agencies and creative professionals have used digital platforms and decentralized networks to circumvent state censorship and disseminate information in countries with dictatorial regimes. This includes developing tools, creating anonymous campaigns, and supporting dissident artists and journalists.

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Specifics: Use of blockchain technology and encrypted messaging apps to bypass censorship in countries with internet shutdowns, and supporting underground media outlets and artists who face persecution for their work. For example, the Thai Film Archive's efforts to preserve and disseminate censored films, and campaigns in Lithuania to support independent journalism during periods of political repression.

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Reference: Reports from organizations like Reporters Without Borders and Freedom House, academic studies on digital activism and censorship, and reports on the use of technology to circumvent censorship.

7.5.1.4 Example 4: Defense of Free Speech Absolutism

Example: While less common, some agencies and individuals advocate for an absolutist interpretation of free speech, defending even highly controversial or offensive expression. This often involves legal advocacy, public debates, and campaigns against any form of censorship or restriction.

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Specifics: Legal defense of controversial speech, such as representing clients in cases involving hate speech or offensive art, campaigns against speech codes or regulations on college campuses, and participation in public debates and forums advocating for unrestricted free speech.

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Reference: Legal scholarship on free speech absolutism, publications from organizations that advocate for unrestricted free speech, and records of legal cases involving controversial speech.

7.5.1.5 Legal Context: Freedom of speech is protected by the First Amendment in the US and Article 10 of the European Convention on Human Rights, among other international and national laws. Landmark legal cases have established precedents for protecting various forms of expression, including political speech, artistic expression, and online communication.

7.5.2 Combating Censorship:

7.5.2.1 Example 1: Developing tools to circumvent censorship

Agencies with technical expertise have developed tools or strategies to help people circumvent internet censorship, such as proxy servers, VPNs, or decentralized communication platforms. This demonstrates a proactive approach to fighting restrictions on access to information.

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Specifics: Agencies have worked with organizations like the Tor Project and Access Now to promote the use of tools that allow users to bypass internet censorship and surveillance, and have developed user-friendly interfaces and educational materials to make these tools more accessible.

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Reference: Tor Project documentation, reports on internet freedom and censorship from Access Now, and technical documentation on circumvention tools.

7.5.2.2 Example 2: Campaigns against the weaponization of copyright law

Agencies have raised awareness about how copyright law is sometimes used to silence criticism or suppress creative expression, advocating for reforms that protect fair use and promote a more open information environment.

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Specifics: Organizations like the Electronic Frontier Foundation (EFF) have campaigned against the use of copyright law to suppress online expression, such as cases involving fair use and parody, and have worked with agencies to raise awareness through public education campaigns and legal advocacy.

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Reference: EFF reports and legal cases, academic analyses of copyright law and free speech, and reports on cases involving the misuse of copyright law.

7.5.2.3 Legal Context: International human rights law protects the right to access information and freedom of expression online, providing a basis for these actions. Legal challenges to censorship often rely on these international frameworks, as well as national laws protecting free speech.

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8. LEGAL JUSTIFICATION & DEFENCE OF SCHEMA ACTIVIST POLICY

Schema’s activist policy is fortified by a robust legal foundation spanning Lithuanian, Thai, European, and global frameworks, ensuring its enforceability against all potential challenges. Each activist domain—War on Ukraine, Sustainability, Animal Welfare, Freedom of Speech, and Mental Wellbeing—is grounded in established legal principles, including compliance with international sanctions, contractual freedom, public order considerations, and protections for political expression. The policy preemptively counters any legal attacks by structuring obligations as voluntary contractual commitments, eliminating claims of unilateral discrimination. Legal precedents and jurisdictional strategies further insulate Schema from interference, reinforcing its unwavering stance on these critical issues.

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Schema exercises meticulous due diligence in all activist actions, ensuring that every initiative aligns with legal, ethical, and operational safeguards. Activist efforts are strategically executed with a balance of transparency and necessary anonymity, leveraging encrypted communications, secure data handling, and jurisdictional protections to shield individuals and operations from hostile retaliation. Confidentiality protocols govern all engagements, ensuring that identities, sources, and strategies remain protected while maximizing impact. Schema collaborates with activist networks, legal experts, and technological infrastructure to coordinate efforts effectively, reinforcing its ability to challenge oppressive forces while maintaining resilience against legal, digital, and institutional threats. Every action is assessed for compliance with international legal standards and strategic viability, ensuring that activism remains both uncompromising and legally defensible.

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Schema remains committed to not only advancing its own activist objectives but also empowering like-minded networks by sharing knowledge, strategic insights, and legal frameworks that strengthen collective resistance. While prioritizing security and discretion, Schema actively collaborates with aligned organizations, offering expertise on leveraging contractual mechanisms, international legal protections, and digital security to fortify activism against suppression. The core legal elements underpinning our approach—freedom of contract, compliance with international sanctions, protections for political expression, and public order justifications—serve as both a shield and a weapon in our pursuit of justice. By fostering resilience within the broader activist community, Schema ensures that its impact extends beyond its immediate operations, contributing to a global movement that is legally fortified, strategically agile, and uncompromising in its principles.

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Schema does not defer moral and ethical responsibility to the limits of the law; where legal avenues are obstructed, activism persists through private, anonymous, and decentralized efforts. In environments where direct action invites undue risk, we adapt—supporting proxies, deploying secure and untraceable channels, and leveraging black- and grey-hat technological solutions to circumvent censorship, surveillance, and institutional resistance. Marketing techniques, narrative warfare, and digital strategy serve as force multipliers, ensuring that our objectives are achieved even in hostile legal or political climates. The absence of a lawful path does not absolve us of duty—when public activism is not viable, covert and indirect methods become necessary tools in the pursuit of justice.

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9. SUMMARY & CONCLUSION​

Our activist commitments aren’t merely statements; they’re contractual obligations, enforced where legally viable. We embed our values directly into our agreements, ensuring that every partnership aligns with our principles. For each domain, we not only actively support positive change but also enforce immediate consequences for breaches of contract, reflecting the seriousness with which we approach these issues. Our stance is not simply a matter of policy, but a fundamental aspect of our identity and operations. We strive to foster long-term relationships with partners who share our dedication to ethical conduct and social responsibility.

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Our activist efforts span several domains, each with specific actions and enforcement mechanisms:

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• War on Ukraine: We actively oppose Russian influence and support Ukrainian organizations and allies working to counter pro-Russian propaganda. This includes pro-bono consulting and collaboration, donations to displaced families, and the use of our digital presence to combat online bot activity spreading misinformation. We also seek to challenge Russian commercial activity and are developing educational materials to help the public recognize online propaganda. We are prepared to take direct action, and our contracts mandate full disclosure of any affiliation with the Russian state, with strict penalties, including immediate termination and potential legal action for non-compliance, contractual negligence, and brand damage, for any breaches.

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• Sustainability: We promote responsible environmental and data practices, with a strong emphasis on genuine impact and a rejection of "greenwashing." We hold ourselves and our allies to the highest standards, ensuring a network free of deceptive practices. Our efforts include producing educational packages on the realities of sustainability and inviting collaboration to raise corporate standards. We enforce these standards contractually, with termination as the consequence for any violations, whether through environmental negligence or poor data stewardship. These standards are legally enforced and explicitly stated in our service contracts.

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• Animal Welfare: We champion the humane treatment of felines, promoting pet adoption, and providing guidance on feline nutrition and psychological well-being. We are active in animal welfare networks, particularly in Thailand, and the founders are personally involved in the care of stray felines. We prioritize associations with holistic, carcinogen-free pet food brands and employ our media capabilities to produce educational materials. Any affiliation with practices that enable or endorse animal cruelty or neglect will result in the immediate severance of ties and the generation of case studies for submission to relevant authorities and activist organizations. We also utilize grey hat marcomms strategies to combat misinformation in the feline nutrition industry.

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• Mental Health: Recognizing the demanding nature of the creative professions and drawing from personal founder experience with severe depression, we proactively support initiatives addressing deppressive disorders. We partner with organizations that provide practical mental health resources and seek opportunities to develop such resources. We maintain a zero-tolerance policy for practices or environments that contribute to toxic mental health outcomes. Any partner found to be exacerbating these issues will have their relationship with us terminated immediately. This includes any form of abusive behavior, and we are prepared to intervene aggressively to prevent harm and support victims.

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• Freedom of Speech: We advocate for unrestricted expression, believing that creative excellence is rooted in the free exchange of ideas. We oppose any form of censorship or restrictions on open discourse, recognizing the importance of free speech for a thriving society. We are committed to working with those who actively fight against tyranny and promote the unrestricted exchange of ideas. We will not engage with entities that suppress or distort genuine expression, and any involvement in censorship or harmful restrictions will lead to swift termination of all engagements.

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These commitments are integrated into our contracts, ensuring that our values are upheld in all our partnerships. We prioritize transparency and are open to adopting new domains that align with our ethical standards. We firmly believe that aligning corporate cultures, key beliefs, and core values is essential for successful and enduring business relationships.

 

For any questions, ideas, considerations, or networking opportunities, please contact us at hello@schemacreative.agency or via the contact form at the footer of our website. We also invite activist or like-minded organizations and individuals who have found one of our associated entities in breach of our ethical standards to contact us for potential collaborations and further activist action.