Ron Baker, founder of the VeraSage Institute and author of Implementing Value Pricing, calls hourly billing “the cancer of professional services.” Blair Enns, author of Pricing Creativity, states, “When you sell your time, you are selling the wrong thing. Clients buy outcomes.” Hourly billing is not only outdated. It is malpractice. This is a deep dive, defining the issue and providing the solution - Value Based Pricing.

From legacy automotive insights to razor-sharp branding advice, we cover Jaguar’s history, its most iconic ads, the current misfires in brand direction, and offer a provocative, passion-fueled marketing formula to bring it roaring back. Ideal for marketers, creatives, and automotive enthusiasts alike, this piece is a masterclass in turning brand failure into a global comeback in the cultural climate of 2025.

This article discusses a crucial aspect for small businesses: developing high-conversion ad creatives. Creating ads that are visually...

Digital marketing is all about leveraging intentions to drive user interaction with ad content. This is the everyday bread for creatives, marketers and business owners - it all starts with a click.