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#unthinkmarketing
a blog for rebellious humans
by marketing purists
#unthinkmarketing
human expressions on art, marcomms and culture.


HIGH IDEALS: A Letter on the Origins of Schema's 5 Activist Domains
I am writing to you as an idealistic, somewhat grumpy and slightly antisocial marketer to sell an idea.
Mar 207 min read


BRING BACK THE JAG: The Death of Jaguar & a Formula for its Grand Comeback
From legacy automotive insights to razor-sharp branding advice, we cover Jaguar’s history, its most iconic ads, the current misfires in brand direction, and offer a provocative, passion-fueled marketing formula to bring it roaring back. Ideal for marketers, creatives, and automotive enthusiasts alike, this piece is a masterclass in turning brand failure into a global comeback in the cultural climate of 2025.
Aug 8, 202516 min read


Creative Kick: Quick Guide to High Conversion Ad Creatives
This article discusses a crucial aspect for small businesses: developing high-conversion ad creatives. Creating ads that are visually...
Jun 3, 20253 min read


Conversion Therapy: What Makes Us Click On Ads
Digital marketing is all about leveraging intentions to drive user interaction with ad content. This is the everyday bread for creatives, marketers and business owners - it all starts with a click.
Jun 3, 20258 min read
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